WINBACK ENGINE BRAND KIT
https://winbackengine.com/brand/

LOGO
- color-on-dark: white + green, for navy or dark backgrounds
- color-on-light: navy + green, for white or light backgrounds
- white / navy: single-colour versions for photos and one-colour print
- lockup-ltvplus-on-dark: the logo with the "by LTVplus" endorsement
Use the SVG wherever possible. Keep clear space around the logo at least the
height of the letter "W". Don't recolour, stretch, rotate, outline, or add
effects, and don't set the name in another typeface.

COLOURS
- Navy 900: #0a1628 (RGB 10, 22, 40): Primary background, logo on light backgrounds
- Engine Green: #22c55e (RGB 34, 197, 94): Accent, the word "Engine", the logo rule, CTAs
- White: #ffffff (RGB 255, 255, 255): The word "Winback" and headlines on navy
- Navy 800: #0f1f3d (RGB 15, 31, 61): Cards and secondary surfaces
- Green Light: #4ade80 (RGB 74, 222, 128): Hover states and highlights on navy
- Slate 300: #d1d5db (RGB 209, 213, 219): Body copy on navy

TYPEFACE
Inter: https://fonts.google.com/specimen/Inter
ExtraBold 800 for the wordmark and headlines, Medium 500 and Regular 400 for body copy

NAME
Two words, capital W and E: "Winback Engine". Not "WinbackEngine" or "Win-back Engine".

TAGLINE
We bring your lapsed customers back.

DESCRIPTION (SHORT)
Winback Engine calls your lapsed customers and gets them to rebook. Trained human agents, never bots.

DESCRIPTION (MEDIUM)
Winback Engine is a customer reactivation service for multi-location franchises and local service chains. Trained human agents call the lapsed customers already in a business's CRM and get them to rebook, with a guaranteed 5x ROI in the first 30 days.

DESCRIPTION (LONG)
Winback Engine is the customer reactivation service of LTVplus. Trained human agents call the lapsed members, patients, and clients already sitting in a business's CRM and get them to rebook, working the list after email and SMS flows have done their part. Clients pay a percentage of net recovered revenue, with a guaranteed 5x ROI in the first 30 days backed by a refundable $1,000 commitment fee. Winback Engine is built for multi-location franchises, service chains, and subscription brands, and runs on the LTVplus operating model: 500+ team members across 30+ countries, ISO 27001:2022 certified.

CONTACT
info@winbackengine.com
