Brand assets
Everything you need to feature Winback Engine
Logos, colours, typeface, social images, and approved descriptions for partners, press, and integrations. Use them as they are; if you need something that isn't here, email info@winbackengine.com.
Download the full brand kit (.zip)Logo
Use the SVG wherever you can; it stays sharp at any size. The PNGs are 2000px wide with transparent backgrounds.
Full colour, dark backgrounds
Default. Use on navy or any dark surface.
Full colour, light backgrounds
For white pages, documents, and decks.
White
One colour, for photos and coloured backgrounds.
Navy
One colour, for light-coloured backgrounds and print.
With the LTVplus endorsement
As used in our site header. Dark backgrounds only.
Do
- Leave clear space around the logo at least the height of the "W".
- Use the full-colour logo on navy, white, or a plain dark or light background.
- Use the single-colour logos on photos and busy backgrounds.
- Write the name as two words: Winback Engine.
Don't
- Recolour, stretch, rotate, or outline the logo, or add shadows and effects.
- Retype the name in another typeface or rebuild the logo.
- Remove the green rule or put "Winback" and "Engine" on one line.
- Write "WinbackEngine", "Win-back Engine", or "WBE".
Colours
Click a value to copy it.
Navy 900
Primary background, logo on light backgrounds
Engine Green
Accent, the word "Engine", the logo rule, CTAs
White
The word "Winback" and headlines on navy
Navy 800
Cards and secondary surfaces
Green Light
Hover states and highlights on navy
Slate 300
Body copy on navy
Typeface
Inter
Aa Bb Cc 0123456789
ExtraBold 800 for the wordmark and headlines, Medium 500 and Regular 400 for body copy.
Inter is free under the SIL Open Font License. Download it from Google Fonts.
Social images
Profile picture
Square, safe for circular crops.
X / Twitter header
Text sits right so the profile picture doesn't cover it.
LinkedIn cover
Personal profile cover size.
Link preview image
For articles, newsletters, and partner listings.
About Winback Engine
Approved descriptions for partner directories, press, and event listings. Copy them as they are or shorten them; please don't change the claims.
Tagline
We bring your lapsed customers back.
Short
Winback Engine calls your lapsed customers and gets them to rebook. Trained human agents, never bots.
Medium
Winback Engine is a customer reactivation service for multi-location franchises and local service chains. Trained human agents call the lapsed customers already in a business's CRM and get them to rebook, with a guaranteed 5x ROI in the first 30 days.
Long
Winback Engine is the customer reactivation service of LTVplus. Trained human agents call the lapsed members, patients, and clients already sitting in a business's CRM and get them to rebook, working the list after email and SMS flows have done their part. Clients pay a percentage of net recovered revenue, with a guaranteed 5x ROI in the first 30 days backed by a refundable $1,000 commitment fee. Winback Engine is built for multi-location franchises, service chains, and subscription brands, and runs on the LTVplus operating model: 500+ team members across 30+ countries, ISO 27001:2022 certified.
Need team photos or founder bios? They're on our about page. For anything else, email info@winbackengine.com.