Lapsed Customer Revenue Calculator

Your Business

Industry

Number of Locations

How many locations do you operate?

Lapsed Customers per Location

Customers inactive 90+ days per location

Average Booking/Visit Value ($)

What does a typical visit generate?

Visits per Year (if reactivated)

How often does a returning customer visit annually?

Expected Reactivation Rate (%)

WinbackEngine averages 25–40% with human agents

Your Revenue Opportunity

Total lapsed customers 4,000

Customers we can reactivate 1,200

Revenue per reactivated customer/yr $600

Recoverable Annual Revenue $720,000

WinbackEngine fee (25% of recovered, 4x ROI) $216,000

You keep (75%) $504,000

You Only Pay When We Win You Back Revenue Guaranteed 4x ROI month-to-month (25% fee), or guaranteed 5x ROI with an annual contract (20% fee). No upfront fees.

See your real numbers

Get a free Reactivation Audit. We'll connect to your CRM and show you exactly how much revenue you can recover.

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Calculation Assumptions

Reactivation rates based on WinbackEngine historical data across 10,000+ calls
This calculator shows 25% month-to-month fee (4x customer ROI). Annual contract is 20% of recovered revenue (5x ROI, you keep 80%)
Visit frequency based on industry benchmarks for reactivated customers
Lapsed customers defined as inactive 90+ days
Revenue projections are annualized from first reactivated visit
Actual results depend on list quality, industry, and customer demographics